Recently, an email newsletter from REALSoftware in the states trying to re-ignite the attraction of user groups got us thinking.
As a result of that deep and meaningful thinking (hmm...) we decided to try and kick start the process of launching a user group in our base of operations by creating a focal point on the website - essentially acting as a donator of web presence in the early days of the group.
We came up with the name SERBUG, which is still only a working title until (maybe?) accepted formally. The RB (REALBasic) and UG (User group) are pretty obvious, but the SE is still in flux. Depending upon where we get membership from, it may stand for South East or Southern England - we'll see once we start getting some members registered.